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Staging a Home
for Sale
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So your house is up for sale. It's a
good house, well-priced for the neighborhood, and in decent repair.
But nobody's buying. What's wrong?
The fact is, you might be looking right past the problem. You've lived
in your house day in and day out, and you're accustomed to it being,
well, your house. It takes a leap of faith and imagination to picture
another family living within those familiar rooms. If it's hard for
you to imagine someone else living in your house, then chances are,
it's hard for potential buyers to imagine living there, too.
A new fad sweeping America is called "house staging." This is, essentially,
"de-personalizing" a house. Staging means making small changes to decor
to make it easier for potential buyers to imagine themselves and their
possessions in the house. It's a subtle skill, and it works.
Staging can be a difficult process if you're still living in the home
while you're showing it. But keep in mind that when it sells, you're
going to be moving anyhow. Take advantage of this opportunity to start
packing, and start with the things you use the least but see the most:
Your decorations. It might be a little uncomfortable at first living
in a house with stripped of photographs and refrigerator magnets, but
it's worth the effect it will have on walk-throughs. When people see
a house without personal effects, it reminds them of a showroom or a
model home, and makes it easier for them to imagine their own belongings
in the rooms. Think about it: Would you, as a buyer, feel more at home
in a living room crowded with photos of someone else's kids, or a living
room with clean walls and a vase of flowers on the table? The former
makes you feel like you're intruding. The latter makes you feel the
room's potential.
Speaking of walls, it's important to take a good look at your color
choices. For staging purposes, soothing neutrals are the best choices
for your walls. Although it's easy for a buyer to paint the house once
they move in, the psychological effect of seeing paint colors that clash
with their furniture or taste could cost you a sale.
Finally, staging involves one other major step: See your rooms in a
new way. Just because your family has always had the computer set up
in one corner of the bedroom doesn't mean it has to stay there. Do some
experimenting and try putting the computer in an alcove off the front
door, or behind a dining room wall. Create new, practical spaces with
your furniture to show buyers the potential in each room. Try placing
a small sofa or table and chair in the office and making it a sitting
room instead. All houses have plenty of possibilities. The trick is
finding the potential in your house, and displaying it in an effective
way so buyers will be excited about making those rooms their own.
About The Author:
Peter Dobler is a veteran in the IT business. His passion for experimenting
with new internet marketing strategies leads him to explore new niche
markets.
Read more about his experience with real estate; visit
http://real-estate.online-business-idea.com
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